A clear domain name is very important. If your client is trying to find your business on the vast World Wide Web, you want to make it easy for them to find you. The human memory is a funny thing, you would think a website domain name like www.pgaoa.com would be easy to remember because it is short, but studies have shown that longer domain names with whole words are usually easier on the human mind to grasp and remember. If we expanded the name www.pgaoa.com to "www.PotatoGrowersAssociationOfAmerica.com, your client is more likely to remember the domain name.
It is also very important to have a domain name that is relevant to your business. If a business like IKEA had a domain name www.IngvarKamprad.com, (What the I and K really stands for in the name IKEA) no one would know where to go online to see IKEA’s merchandise and therefore a domain name like that would be useless.
A simple domain name is also very important. If we look at the two previous examples we can easily see simple, clear and relevant domain names. An excellent name for the potato growers association might be www.pga.org and www.ikea.com would provide the best option for the Ikea brand.
Search engines go through literally hundreds of thousands of websites to bring back a search query you have entered. If your client is trying to search for a company related to yours using keywords such as "potatoes" and you own the domain name www.potatoes.info, your chances of being listed in the top results is greatly enhanced.
You will find a clear, simple and relevant domain name is also easy to remember. If your customer thinks of you and visits your site from memory you are way ahead of your competitors.
A very easy to remember and meaningful domain name offers a huge marketing advantage for any business looking to increase sales, expand their client base and retain customers. The location of your web page is as important as the location of your office building.
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